Built for a department you do not have
Hootsuite's Standard plan is $99 per user per month. That is a sensible price for a social media team with approval chains and eleven networks. It is a strange price for one founder posting twice a week — which is who this alternative is for.
- 7-day free trial
- Cancel anytime
- From $9.90 / month
$9.90 a month against $99 per user.
Connect LinkedIn, answer a few questions, get drafts.
Not a calendar to fill — posts to approve.
Enterprise features have an enterprise cost
Hootsuite earns its price in organisations that need it: approval workflows with several reviewers, permission levels, social listening, bulk scheduling across dozens of accounts, compliance trails. If someone in your company has the job title "social media manager", much of that is not overhead — it is the job. If nobody has that job title, you are buying a control room to publish two posts a week. The cost is not only the $99: it is the afternoon spent configuring streams and the fact that nobody opens the dashboard again by week three. MediaPilot has no streams, no listening and no approval chains. It has topics, drafts, a calendar and the numbers that came back. That is a smaller product on purpose.
- Hootsuite: a control room for a team
- MediaPilot: a writing assistant for a person
- Both publish through LinkedIn's official API
Twenty minutes, not an onboarding call
The thing that kills social media tools in small companies is not the price, it is the setup. A tool that needs an afternoon before it produces anything gets that afternoon exactly once. MediaPilot asks what your company does, who you are talking to and how you want to sound. From that it suggests topics and writes the first drafts. The first post can exist within twenty minutes of signing up, which is roughly the attention budget a founder has for a new tool.
- No streams to configure
- Topics suggested from your profile and the links you add
- Edit anything before it publishes
MediaPilot and Hootsuite
| MediaPilot | Hootsuite | |
|---|---|---|
| Entry price | $9.90 / month | $99 / user / month (Standard, billed annually) |
| Writes the post for you | Yes — drafts with image, in your tone | AI assistance inside the composer |
| Networks | LinkedIn only | 10 social accounts on Standard, unlimited above |
| Approval workflows | No — you approve your own posts | Yes, with reviewer roles |
| Social listening | No | Yes |
| Free trial | 7 days, card required | 14 days, no credit card required |
Hootsuite details from hootsuite.com/plans, checked on 14 September 2026. Prices change — check before you decide.
Where Hootsuite is the better choice
We have no approval chain. If a draft needs legal and a manager before it goes out, Hootsuite does that and we do not.
Ten accounts on one screen is Hootsuite's home ground.
Their 14-day trial asks for no payment details. Ours asks for a card up front — worth knowing before you start.
Good to know
No. It is a smaller product that does one thing Hootsuite does not: it writes the post and makes the image. It also lacks listening, approvals and other networks.
Yes, the larger plans include seats. What they do not include is a reviewer workflow — everyone with access can publish.
Impressions, engagement rate, clicks and per-post performance for LinkedIn, pulled from the official API.
Yes. Every plan starts with 7 free days. Cancel in one click if it is not for you.
Yes. MediaPilot uses the official LinkedIn API and never asks for your password.
A smaller tool, on purpose
If that sounds like the right size, the first seven days are free.
Start free trial- 7-day free trial
- Cancel anytime
- From $9.90 / month